Privacy Policy

Last updated: 22 July 2026

Elvora LTD, trading as Elvora The Label (“Elvora The Label”, “we”, “us” or “our”), is committed to protecting and respecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store and protect your personal information when you visit elvorathelabel.com, contact us or purchase products from us.

This Privacy Policy primarily applies to customers and website visitors located in the United Kingdom. Where we accept orders from customers outside the United Kingdom, additional mandatory privacy rights may apply under the laws of their country of residence.

1. Who Is Responsible for Your Personal Information?

For the purposes of applicable UK data protection legislation, Elvora LTD is the data controller responsible for determining how and why your personal information is processed.

Company Name: Elvora LTD
Trading Name: Elvora The Label
Address: 91 Rosewood Avenue, Kingswell KT7 4NP, United Kingdom
Email: support@elvorathelabel.com

We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation and the Data Protection Act 2018.

2. Personal Information We Collect

We may collect and process the following categories of personal information.

Information You Provide to Us

This may include:

• Your full name

• Your billing and delivery addresses

• Your email address

• Your telephone number

• Your account information, where you create an account

• Your order and purchase details

• Payment confirmation and transaction information

• Product preferences and sizing information

• Returns, refund and cancellation information

• Reviews, survey responses and competition entries

• Messages and other communications sent to our customer service team

• Marketing preferences

We do not normally receive or store your complete payment-card details. Payments are processed by secure third-party payment providers.

Information Collected Automatically

When you access or use our website, we may automatically collect:

• Your Internet Protocol address

• Browser type and version

• Device type and operating system

• Time zone and approximate location

• Pages viewed and links selected

• Products viewed, searched for or added to your basket

• Referral sources

• Website interaction and performance data

• Cookie identifiers and similar online identifiers

Information Received from Third Parties

We may receive personal information from:

• Payment providers

• Delivery and logistics partners

• Fraud-prevention and identity-verification providers

• Shopify, our e-commerce platform provider

• Analytics providers

• Advertising and social-media platforms

• Customer service and communications providers

• Publicly available sources, where legally permitted

3. How We Use Your Personal Information

We may use your personal information to:

• Process, confirm and deliver your orders

• Take and verify payments

• Communicate order and delivery updates

• Manage cancellations, returns, exchanges and refunds

• Provide customer service

• Respond to enquiries, complaints and requests

• Create and manage customer accounts

• Detect and prevent fraud, misuse and unauthorised transactions

• Maintain the security and functionality of our website

• Improve our products, website and customer experience

• Analyse website traffic and business performance

• Personalise website content and product recommendations

• Send marketing communications where legally permitted

• Measure and improve advertising performance

• Comply with tax, accounting and other legal obligations

• Establish, exercise or defend legal claims

We will not use your personal information for purposes that are incompatible with those described in this Privacy Policy unless permitted or required by law.

4. Our Lawful Bases for Processing

We rely on one or more of the following lawful bases when processing personal information:

Performance of a Contract

We process personal information where necessary to:

• Accept and fulfil your order

• Process your payment

• Deliver products

• Manage returns and refunds

• Provide services requested by you

Legal Obligations

We process certain information where necessary to comply with legal requirements, including tax, accounting, fraud-prevention and regulatory obligations.

Legitimate Interests

We may process personal information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

These interests may include:

• Preventing fraud and maintaining security

• Operating and improving our business

• Understanding how customers use our website

• Managing customer relationships

• Protecting and enforcing our legal rights

• Sending relevant marketing to existing customers where permitted

Consent

We rely on your consent where required, including for:

• Certain marketing communications

• Non-essential cookies and tracking technologies

• Certain personalised advertising activities

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal will not affect the lawfulness of processing carried out before consent was withdrawn.

5. Cookies and Similar Technologies

We use cookies, pixels, local storage and similar technologies to operate our website and understand how it is used.

These technologies may be used to:

• Keep the website secure

• Remember your basket and preferences

• Enable checkout and account functionality

• Analyse website traffic and performance

• Measure the effectiveness of advertising

• Personalise content and marketing

• Remember your cookie choices

We may use services provided by third parties, including:

• Google Analytics

• Google Ads

• Meta advertising technologies

• Shopify analytics

Essential cookies may be used without consent where they are strictly necessary to provide a service requested by you.

Where consent is legally required, analytics, advertising and other non-essential technologies will not be activated until you have made your cookie selection.

You can accept, reject or manage non-essential cookies through our cookie consent tool. You may also adjust your browser settings, although disabling certain cookies may affect website functionality.

You can withdraw or change your cookie preferences at any time using the available cookie settings tool.

6. Marketing Communications

We may send you marketing communications where:

• You have expressly agreed to receive them; or

• We are legally permitted to contact you about similar products and services as an existing customer.

You may unsubscribe at any time by:

• Selecting the unsubscribe link in a marketing email

• Changing your account or marketing preferences

• Contacting us at support@elvorathelabel.com

Opting out of marketing will not prevent us from sending essential service communications, including order confirmations, payment receipts, delivery updates, security notices and responses to customer service enquiries.

7. How We Share Personal Information

We may share personal information with trusted third parties that assist us in operating our business, including:

• Shopify and website-hosting providers

• Payment processors

• Banks and card providers

• Delivery, fulfilment and logistics partners

• Customer service providers

• Email and communications providers

• Fraud-prevention and identity-verification providers

• IT, security and technical service providers

• Analytics providers

• Marketing and advertising partners

• Accountants, legal advisers, insurers and professional consultants

• Government bodies, regulators, law-enforcement agencies and courts where required

• Potential purchasers, investors or advisers involved in a business sale, restructuring or transfer

These organisations may act as data processors on our behalf or as separate data controllers, depending on their role.

Where a provider acts as our processor, it may only process personal information in accordance with our instructions, the agreed purpose and applicable data protection requirements.

We do not sell your personal information for money.

We may disclose information where reasonably necessary to investigate fraud, protect our customers, enforce our agreements, comply with legal obligations or protect the rights, property and safety of Elvora The Label or others.

8. International Data Transfers

Some of our service providers, including e-commerce, payment, analytics, advertising and technology providers, may process personal information outside the United Kingdom.

Countries outside the United Kingdom may not provide the same level of legal protection for personal information.

Where a restricted international transfer takes place, we will use an appropriate lawful safeguard where required. This may include:

• A UK adequacy regulation

• The UK International Data Transfer Agreement

• The UK Addendum to approved European Commission Standard Contractual Clauses

• Binding corporate rules

• Another legally recognised transfer mechanism

Where required, we will also assess whether additional contractual, organisational or technical safeguards are necessary.

You may contact us for further information about the safeguards used for international transfers of your personal information.

9. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

Retention periods may depend on:

• The duration of our relationship with you

• The type and sensitivity of the information

• Order fulfilment and customer service requirements

• Tax, accounting and legal record-keeping obligations

• Fraud-prevention and security requirements

• The time limits for bringing or defending legal claims

• Any consent or preference you have provided

For example, order and transaction records may be retained for the period required to meet applicable tax, accounting, contractual and legal obligations.

Marketing information will generally be retained until you unsubscribe, withdraw your consent or the information is no longer required.

When personal information is no longer required, we will securely delete it, anonymise it or restrict further access to it.

10. Your Data Protection Rights

Depending on the circumstances, you may have the right to:

Access

You may request confirmation that we process your personal information and ask for a copy of that information.

Rectification

You may ask us to correct incomplete, outdated or inaccurate personal information.

Erasure

You may ask us to delete your personal information in certain circumstances.

This right does not apply where we are legally required to retain the information or have another lawful reason to continue processing it.

Restriction

You may ask us to temporarily restrict the processing of your personal information in certain circumstances.

Objection

You may object to processing based on legitimate interests.

You have an absolute right to object to the use of your personal information for direct marketing.

Data Portability

Where applicable, you may ask us to provide personal information that you supplied to us in a structured, commonly used and machine-readable format or transfer it to another organisation.

Withdrawal of Consent

Where we rely on consent, you may withdraw that consent at any time.

Automated Decision-Making

You may have rights relating to decisions made solely through automated processing where those decisions produce legal or similarly significant effects.

We may use automated tools to identify potentially fraudulent or high-risk transactions. Where required by law, you may request human review of a significant automated decision.

11. Exercising Your Rights

To exercise your data protection rights, please contact:

Email: support@elvorathelabel.com

Please provide sufficient information to help us identify you and understand your request.

We may request additional information to verify your identity before disclosing, correcting or deleting personal information. This is intended to ensure that personal information is not disclosed to an unauthorised person.

We will respond within the period required by applicable data protection law. In certain circumstances, we may extend the response period where a request is complex or where multiple requests have been made. We will inform you if an extension is required.

You will not normally be charged for exercising your rights. However, we may charge a reasonable fee or refuse to act where a request is manifestly unfounded, excessive or repetitive, where legally permitted.

12. Complaints

Please contact us first if you have concerns about how we collect or use your personal information. We will make reasonable efforts to investigate and resolve your concern.

You also have the right to lodge a complaint with the United Kingdom’s data protection supervisory authority:

Information Commissioner’s Office

Making a complaint will not affect any other legal rights or remedies available to you.

13. Children’s Privacy

Our website and products are not specifically directed towards children.

We do not knowingly collect personal information from children where parental or guardian consent would be legally required.

If you believe that a child has provided us with personal information without appropriate permission, please contact us so that we can investigate and take appropriate action.

14. Data Security

We use appropriate technical and organisational measures intended to protect personal information from:

• Unauthorised access

• Accidental loss

• Improper use

• Unlawful disclosure

• Alteration

• Destruction

These measures may include access controls, encryption, secure payment processing, monitoring, staff procedures and contractual protections with service providers.

Access to personal information is restricted to individuals and service providers that require it for legitimate business purposes.

Although we take reasonable precautions, no website, internet transmission or electronic storage system can be guaranteed to be completely secure.

You are responsible for keeping account passwords and login information confidential.

15. Third-Party Websites

Our website may contain links to websites, applications or services operated by third parties.

We are not responsible for the privacy, security or content practices of third-party services. You should review their privacy policies before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to:

• Our business operations

• The services we use

• Our data-processing activities

• Legal or regulatory requirements

The updated policy will be published on this page with a revised “Last updated” date.

We may provide additional notice where a change materially affects how we use your personal information.

17. Contact Us

If you have questions, concerns or requests regarding this Privacy Policy or our handling of your personal information, please contact us:

Shop Name: Elvora The Label
Company Name: Elvora LTD
Address: 91 Rosewood Avenue, Kingswell KT7 4NP, United Kingdom
Email: support@elvorathelabel.com
Customer Service Hours: Monday to Saturday, 9:00 am–8:00 pm UK time
Response Time: Within 24 hours